Website To Promote Relationship Between Local Business Communities and Local Transgendered Consumers.
(ContentDesk) January 7, 2006 -- The transgendered consumer is the forgotten consumer.
According to the Transgender Advocacy Coalition, between 2 and 3 percent of the US population is transgendered.
If this number is accurate than between 5.6 and 8.4 million Americans are transgendered. And yet,
with the exception of a relatively few online retailers, few businesses currently target this niche in their marketing campaigns.
And why should they?
While there are transgendered individuals who are willing to boldly go where no tgirl has gone before, most of the transgendered community rarely venture beyond the confines of their home, content to do their shopping online or when out and about in their male mode.
But this is not really necessary in todays competitive economy.While society may still have some issues when it comes to the transgendered society, these issues are less prevalent for business owners, managers and service professionals.
Few businesses in todays economy would be willing to turn away an transgendered individual simply because of the way she was dressed.
Not only would this mean losing sales, it could also put them at potential risk legally.
But the timid transgendered individual still needs reassurance before she ventures out into the real word.
Glen Broyles, who often goes by Vanessa Glenne, has launched a new website that will strive to build the relationship between local businesses communities and the local transgendered communities.
The website is called TG Friendly Shopping Malls (http://www.tgfriendlyshoppingmalls.com).
TG Friendly Shopping Malls is a city-specific directory of local businesses that hopes to motivate and encourage transgendered individuals to shop at the listed transgendered-friendly businesses.
Each business profile includes contact information for the business including location, a welcome message, a company description and links to their website and email should they have an website address.
Businesses can also supplement their listing by including notes on current promotions, events and news of interest to the transgendered consumer.
TG Friendly Shopping Malls does not treat the transgendered individual as one-dimensional.
While the business directory understandably will include links to clothing stores, cosmetics salepeople, wig stores and clubs, it also includes sections for the transgendered consumer that is seeking to buy furniture, or get legal advice, or rent
a car. It will include profiles for medical professionals, real estate agents, taxi cab drivers, hotels, bookstores and gift shops, photographers and tattoo parlors.Glen Broyles states, Every
business that sells to women needs to open their doors to the transgendered individual.
To go one step further, every business seeking to sell products and/or services to any individual regardless of gender needs to be receptive to the transgendered consumer as a potential customer or client. With the advent of the Internet, the transgendered community has blossumed.
At one time, being transgendered was a rather lonely existence.
The interet has allow transgendered individuals to reach out to others that are transgendered and this has given birth to a sizeable online community.
This has been a good thing, suggest Glen Broyles, but in the process of finding friends and purchasing options on the internet, too many in the transgendered community have forgotten that there is a much larger community just beyond the front door of their home.
I hope I have built a website that will open doors for transgendered community.The website currently is building databases for each of the nation's fifty largest cities with plans to expand to the one hundred largest cities before mid-year..
Look younger as you get old
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Avoid all-over foundation
Don’t apply all-over foundation.
Instead dot an opaque concealer or stick foundation over brown spots and broken capillaries. After that use a sheer concealer to eliminate shadows under eyes and in and around skin folds. It is better to avoid glossy lipsticks because they can slide into vertical lip lines. It is better to stick to matte or pencil types instead.
Make your face look attractive
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Application techniques have also become more patient friendly to accommodate the women and men who may not wear ordinary make-up, but need to cover unsightly skin flaws. According to the most recent criteria requested by Dermatologists, Plastic Surgeons and other skin care professionals, camouflage cosmetics should have these inherent qualities:
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Starbucks Coffee Company
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