Spa Marketing - Spa Communications - Hotel & Resort Public Relations - New York Public Relations - Los Angeles Public Relations
(ContentDesk) July 15, 2006 -- Ever wonder how some destination spas and resorts always make it to the top 10 and the best of the best issues of magazines while other properties fall to the waste side? When launching a new spa or reinventing your property, it is imperative to keep the press in tune with your strategy. Here are a few tips for obtaining this influential exposure.Tip #1: Create a spa services PR calendarThe calendar should present the spas key services based on the current seasons and showcase supporting items during off-peak months. A PR calendar can be weekly, monthly or bi-monthly depending on how many services a facility offers. For example, when pitching the long lead glossy books for the big September/fall issue in June, the PR collateral material and stock images of the treatment rooms and services must be ready before summertime. Launch the spa no later than June or July for fall coverage in September or October.
During July, August, September and October with placements coming out in October, November, and December, choose several key services within your service menu that need reinforcement or a re-launch and offer holiday packages and special offers. This keeps the carrot continuously hanging in the eyes of the spa and travel editors. Remember that magazine editors work on a three to four month lead time. When launching a new spa and resort that is new to the market, always launch the core heart and soul of your property first. This could be the propertys garden where treatment herbs grow, the source of treatment water or the harvested earth that is used in mud treatments.
Later, launch extended points of interests, the thalasssotherapy center, clay ovens in the massage room or even the hot oil aromatherapy contractions. Lastly, launch facility extensions such as steam rooms, juice bar or workout facilities. Always publicize the items that generate the most revenue first. This will fund future media ventures.Tip #2: Pitch brands that are appropriate to the editors newsTypically, all spa exclusives go to the top magazines first and should be pitched to publications such as Conde' Nast Traveler, Departures and Travel + Leisure. These publications report on travel tips, the best of the best, and the most exclusive spas.
Next, expand your reach toward the mass travel publications such as O, The Oprah Magazine, Worth, etc. When giving an exclusive, start with the A+ books first such as Vanity Fair, Elle, Vogue and W. Then, do a secondary pitch to the broader books and newspapers like Wall Street Journal, New York Times, Newsday, etc. Often, their extended weekend edition is in need of editorial content to fill space. Tip #3: Relationships HelpWhose calls are you more likely to take; someone you have never heard from before or a good friends?
If youre not friends with the press, hire someone who is.
If you are currently working with a PR firm, make sure that they are in good standing with the spa and travel press.
You can start to build relationships by taking them to lunch, dinner or drinks.
Make it your personal methodology to become invested in their well-being and best interests. Members of the press should be given annual tours of your facility as well as press trips when possible. Spa and travel editors are people just like you and me.
They want to be treated with respect and viewed as a resource and not simply a source of media coverage. Spa and travel editors prefer honesty.
Tell them upfront what your game plan is and how you want them to partake in your strategy.
Editors like exclusives and respect those who are the first to show them whats going on with their property.
Pick your exclusives carefully.
Spa and travel editors appreciate favors, but dont expect them. Ask for the relationship, work with them, keep a score card of favors that they have done for you and those that you have done in return. One hand may wash the other, but never expect anything in return.Pierce Mattie Public Relations, Inc. was founded by licensed aesthetician and spa connoisseur Pierce Mattie. Popular past and present clients include; Marriott Resorts & Spas, Jane Iredale Mineral Cosmetics, Institut DERMed Medical Spas, Ideal Image Laser Centers, Phytomer, Yonka-Paris, Babor and many more.
Pierce Mattie clients are often seen in Cond? Nast Traveler, Wall Street Journal, Allure and on CNN, The Travel Chanel and many others. For a complimentary spa public relations consultation, please contact Pierce Mattie at 212-243-1431 or e-mail.Pierce Mattie Public Relations was launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty and fitness brands alike with growing divisions in home furnishings and fine jewelry.Executives at Pierce Mattie PR are noted for being young, high energy, hyper-educated, tech driven and very strategic with their beauty/fashion media campaigns. Pierce Mattie publicists have won numerous awards including; best editorial for their work with Vogue magazine, best press kit for their client; Ojon Hair Care, best publicity campaign for their client; Jane Iredale Cosmetics and best broadcast segment for their work on The Today Show and The View from IABC, Communicator Awards, Marcom Creative and The Annual PR Awards.In June of 2005, Pierce Mattie PR launched their Los Angeles office located in West Hollywood. Top tier clients include; Bond No.
9 Fragrances, Natura Bisse Skin Care, Fantasy Diamond, Joico, Jane Iredale Cosmetics, Norma Kamali for The Spiegel Catalog, Marc Blackwell Home Furnishings, Chef Yossi, PumpOne Fitness and many more.For more information:NEW YORK OFFICE62 West 45th St 3rd FloorNew York, NY 10036P: 212.243.1431LOS ANGELES OFFICE1430 N Harper Ave Ste 202West Hollywood, CA 90046P: 323.650.3700.
Operation Share the Health
R & J Foundation was formed in 1995, and it is a 501-C (3) non-profit community service organization.
Our mission is to empower the public with Public Awareness information of the harmful effects of many everyday products.
Sharing with the general public what option they have in selecting toxic-free products.
These are products that will help rebuild our health without the use of prescription drugs that has so many side effects that can kill. Chemical poisons in cosmetics, personal care, and household products are affecting you and your children more than you may know.
According to the Poison Control Center in their most recent published report (1999)51, there are more than two million, two hundred thousand reported cases of exposure to poisonous substances annually. In this report, household cleaning substances are the number one source, responsible for more than 217,400 cases of exposure each year. Analgesics, primarily acetaminophen, are number two....
Operation Share the Health
Cosmetics > Operation Share the Health
Understanding Aromatherapy
In the 1920's, a French cosmetic chemist named Rene-Maurice Gattefosse, was one day making fragrances in his laboratory, when he accidentally burned his arm. He then thrust his badly burnt arm into the nearest cold liquid, which turned out to be a tub of lavender oil. To his surprise, the pain was decreased dramatically and left no usual burn results, such as, redness, heat, inflammation, and blisters. He also noticed that the wound healed quickly and left none of the usual scars associated with burns. It was at that point that Gattefosse dedicated his life to researching the medicinal properties of what we now call nature's essential oils.
Incidentally, he was the first to coin the term aromatherapy.Essential OilsEssential oils are aromatic liquid substances extracted from specific species of trees, roots, leaves, fruits, grasses and flowers. These concentrated oils are far more valuable to humankind, than just pleasing aromas. The healing properties of the essential oils, have...
Understanding Aromatherapy
Cosmetics > Understanding Aromatherapy
Look younger as you get old
Everyone wants to get youthful and attractive appearance. Do you know that just by following some simple skin care techniques you can look younger? Here are those techniques. Just follow these and see the results.
Avoid over makeup
Many women use more cosmetics when their skin starts showing signs of age. It is advisable to use fewer amounts of cosmetics because as you get older your skin starts losing its firmness. If you apply more makeup it tends to slide into and accentuate lines and furrows.
Avoid all-over foundation
Don’t apply all-over foundation.
Instead dot an opaque concealer or stick foundation over brown spots and broken capillaries. After that use a sheer concealer to eliminate shadows under eyes and in and around skin folds. It is better to avoid glossy lipsticks because they can slide into vertical lip lines. It is better to stick to matte or pencil types instead.
Make your face look attractive
Cosmetics > Look younger as you get old
Unique Fashion Dolls, Action Figures and Kindergoths Dolls to be at American International Toy Fair, February 20-23, 2005
Bleeding Edge? (www.begoths.com), creator of the "Toys That Refuse To Conform", proudly announced the launch of the Series Three line.
The Series Three BEGOTHS(TM) include five fashion dolls, four action figures, and three Kindergoths? to excite and tempt any offbeat collector.
The entire Series Three line of BEGOTHS(TM) will be available for viewing and purchase at the American International Toy Fair, February 20-23, 2005 in New York City, at booth #1246 in the Javit's Center."I truly feel that the Series Three BEGOTHS? are the best of all the goth dolls yet," said Steve Varner, self-professed mad scientist creator of the Bleeding Edge? dolls.
"A bit scary in their non-conformism, the Series Three collectible dolls are nonetheless gothic icons of awe-inspiring beauty.
The International Toy Fair will give people the opportunity to see them up close and in person, and for Bleeding Edge?...
Cosmetics > Unique Fashion Dolls, Action Figures and Kindergoths Dolls to be at American International Toy Fair, February 20-23, 2005
Cosmetics
This page loaded in 0.01703 seconds.